Ariya Fintech — Brand & Website
A new brand identity and website for a fintech entering the Nigerian market.
A Ariya Fintech project delivered end to end by DesiTech — from discovery through launch and post-launch support.
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The brief
Client
Ariya Fintech
Industry
Fintech
Timeline
6 weeks
Role
Design & Development
Ariya Fintech was entering the Nigerian market with a brand built for a different region — a logo that didn't reproduce well on mobile banking screens, and no design system for the marketing site their launch depended on.
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What we built
We designed a new identity built to work at app-icon size first, then extended it into a design system covering the marketing site, pitch deck templates, and social assets — so the team could produce new material themselves after launch.
What was delivered
- Full visual identity and brand guidelines
- Marketing website built on the shared design system
- Pitch deck and social media templates
- Icon and illustration library
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The outcome
The team now turns around investor and partner decks roughly three times faster using the templates we built, without needing a designer involved in every version.
